Chevy's 2016 Special Edition Trucks Add Spice To Driving

New Truck Models From Chevrolet Are Turning Heads


Published March 9, 2016

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Racing seats, grippier tires and attention-grabbing grilles have long been packaged to create fancy versions of Corvettes and Camaros. Now Chevy is applying the concept to its awesome pickups in the form of roll bars, all-terrain assist steps and camouflage paint jobs.

Last year, Chevy introduced its Midnight special-edition Silverado 1500 with blacked-out everything: wheels, bumpers, grille, even the bowtie. Over 6,000 copies sold out within a few months, goading Chevrolet to add similar versions for its Colorado midsize pickup and Silverado 2500 Heavy Duty for the 2016 model year. They join an expanding list of special-edition models with names such as Realtree, Rally and Special Ops, with more in the making.

Chevy's fast approach is an effort to counter rivals Ram and Ford, and it reflects GM's goal of continuously updating its top-selling U.S. vehicle throughout its life span, an effort that executives acknowledge was lacking with the last-generation Silverado.

"The special editions sell in relatively low volumes. But the idea is to generate "new news" for a not-so-new truck, while tapping into a fan base whose passion rivals that of sports-car customers", says Sandor Piszar, Chevy's director of truck marketing.

"The truck guys are as enthusiastic about their trucks as the Camaro guys are about their Camaros," said Piszar, who was marketing director of Chevy's performance line from 2011 to 2014. "It's not a one-size, one-look-fits-all approach with trucks anymore. You can really target niche buyers."

For example, some want lots of chrome. Others prefer the blacked-out look. There are all-terrain models for thrill-seekers and street-performance packages for city folks. There's even something for budget buyers, like Chevy's Black Out model, introduced last year, which gives the black treatment to its base Silverado work truck.

Chevy's competitors have long been active in seeking out special markets. Ford has carried a wider variety of permanent models, such as the King Ranch or off-road Raptor, and offers appearance packages that can be added as options across much of its lineup, and the Midnight special-edition Silverado spurred similar versions for other trucks.

For the 2016 model year, for example, Ford began offering a chrome package for the F-150 base XL through the King Ranch, adding chrome bumpers, silver-painted wheels and other brightwork. A Special Edition Package for higher trims goes even further, with Alcantara leather inserts, red interior stitching and 20-inch dark-painted aluminum wheels.

Ram also has been adding to its team of specialty pickups, which include the stunning Laramie Longhorn and rugged Outdoorsman. Recent entries include a Black Express package for light- and heavy-duty models and a new off-road edition of its 2500 pickup.

Beyond the buzz, the specialty pickups are generating extra revenue in the form of accessory sales. Even with all the extras, buyers are more inclined than the average pickup customer to accessorize, Chevrolet U.S. Vice President Brian Sweeney said in an interview last month.

"We're finding the special-edition packages are turning buyers onto our accessory portfolio even more," he said. "They'll say, "I've got the roll bar on the Colorado Midnight edition. Now I want to add those LED lights to it.'"

Check out our latest Chevy truck models at Ewald Chevrolet Buick, located at 36833 E Wisconsin Ave Oconomowoc, WI 53066. Stop by or call today for more information on our Chevrolet trucks for sale.
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Exterior: 
White
Interior: 
Jet Black Synthetic Leather
Mileage:
5
Engine:
3.6 Liter Dohc
Model #: 
12P53
VIN:
1GCHTDEN7M1127687
Stock #:
21C18
MSRP:
$36,945
Ewald Discount:
-$4,601
Sale Price:  
$32,344
$458.71 / month*
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $32,344. This vehicle includes Ewald's exclusive 20 yr/ 200,000 mile Limited Powertrain Warranty. You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY ADVERTISED OFFER ON...   Read More
Exterior: 
Silver
Interior: 
Jet Black 
Mileage:
5
Engine:
4.3 Liter
Model #: 
CK10753
VIN:
1GCRYBEH7LZ354396
Stock #:
20C1137
MSRP:
$39,310
Ewald Discount:
-$5,492
Sale Price:  
$33,818
$479.62 / month*
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $33,818. This vehicle includes Ewald's exclusive 20 yr/ 200,000 mile Limited Powertrain Warranty. You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY ADVERTISED OFFER ON...   Read More
Exterior: 
Orange
Interior: 
Jet Black Synthetic Leather
Mileage:
5
Engine:
3.6 Liter Dohc
Model #: 
12P43
VIN:
1GCGTDEN7M1128298
Stock #:
21C19
MSRP:
$38,840
Ewald Discount:
-$4,663
Sale Price:  
$34,177
$484.71 / month*
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $34,177. This vehicle includes Ewald's exclusive 20 yr/ 200,000 mile Limited Powertrain Warranty. You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY ADVERTISED OFFER ON...   Read More
Exterior: 
Gray
Interior: 
Jet Black Synthetic Leather
Mileage:
5
Engine:
3.6 Liter Dohc
Model #: 
12P43
VIN:
1GCGTDEN3M1130808
Stock #:
21C25
MSRP:
$39,440
Ewald Discount:
-$4,704
Sale Price:  
$34,736
$492.64 / month*
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $34,736. This vehicle includes Ewald's exclusive 20 yr/ 200,000 mile Limited Powertrain Warranty. You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY ADVERTISED OFFER ON...   Read More
Exterior: 
Silver
Interior: 
Jet Black 
Mileage:
5
Engine:
2.7 Liter Turbo
Model #: 
CK10753
VIN:
1GCRYBEK3LZ362393
Stock #:
20C1157
MSRP:
$39,260
Ewald Discount:
-$4,238
Sale Price:  
$35,022
$496.69 / month*
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $35,022. This vehicle includes Ewald's exclusive 20 yr/ 200,000 mile Limited Powertrain Warranty. You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY ADVERTISED OFFER ON...   Read More
Exterior: 
White
Interior: 
Jet Black 
Mileage:
6
Engine:
3.6 Liter Dohc
Model #: 
12N53
VIN:
1GCHTCEN5M1127701
Stock #:
21C33
MSRP:
$39,624
Ewald Discount:
-$3,180
Sale Price:  
$36,444
$516.86 / month*
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $36,444. This vehicle includes Ewald's exclusive 20 yr/ 200,000 mile Limited Powertrain Warranty. You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY ADVERTISED OFFER ON...   Read More
Exterior: 
White
Interior: 
Jet Black 
Mileage:
8
Engine:
6.6 Liter
Model #: 
CK30953
VIN:
1GC5YSE78LF344466
Stock #:
20C1217
MSRP:
$45,255
Ewald Discount:
-$4,946
Sale Price:  
$40,309
$571.68 / month*
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $40,309. You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY ADVERTISED OFFER ON ANY NEW VEHICLE WE SELL OR WE WILL GIVE YOU $500. We'll pay more for your trade! Ewald...   Read More
Exterior: 
Black
Interior: 
Jet Black 
Mileage:
5
Engine:
2.7 Liter Dohc Turbo
Model #: 
CK10753
VIN:
1GCRYEEK7MZ113100
Stock #:
21C44
MSRP:
$43,845
Ewald Discount:
-$2,991
Sale Price:  
$40,854
$579.41 / month*
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $40,854. This vehicle includes Ewald's exclusive 20 yr/ 200,000 mile Limited Powertrain Warranty. You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY ADVERTISED OFFER ON...   Read More
Exterior: 
Gray
Interior: 
Jet Black 
Mileage:
5
Engine:
2.7 Liter Dohc Turbo
Model #: 
CK10753
VIN:
1GCRYEEK9MZ117388
Stock #:
21C51
MSRP:
$43,845
Ewald Discount:
-$2,991
Sale Price:  
$40,854
$579.41 / month*
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $40,854. This vehicle includes Ewald's exclusive 20 yr/ 200,000 mile Limited Powertrain Warranty. You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY ADVERTISED OFFER ON...   Read More
Exterior: 
Silver
Interior: 
Jet Black 
Mileage:
1,202
Engine:
5.3 Liter
Model #: 
CK10753
VIN:
1GCRYEED3LZ320812
Stock #:
20C1030
MSRP:
$47,740
Ewald Discount:
-$6,800
Sale Price:  
$40,940
$580.63 / month*
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $40,940. This vehicle includes Ewald's exclusive 20 yr/ 200,000 mile Limited Powertrain Warranty. You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY ADVERTISED OFFER ON...   Read More
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