Chevy's 2016 Special Edition Trucks Add Spice To Driving

New Truck Models From Chevrolet Are Turning Heads


Published March 9, 2016

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Racing seats, grippier tires and attention-grabbing grilles have long been packaged to create fancy versions of Corvettes and Camaros. Now Chevy is applying the concept to its awesome pickups in the form of roll bars, all-terrain assist steps and camouflage paint jobs.

Last year, Chevy introduced its Midnight special-edition Silverado 1500 with blacked-out everything: wheels, bumpers, grille, even the bowtie. Over 6,000 copies sold out within a few months, goading Chevrolet to add similar versions for its Colorado midsize pickup and Silverado 2500 Heavy Duty for the 2016 model year. They join an expanding list of special-edition models with names such as Realtree, Rally and Special Ops, with more in the making.

Chevy's fast approach is an effort to counter rivals Ram and Ford, and it reflects GM's goal of continuously updating its top-selling U.S. vehicle throughout its life span, an effort that executives acknowledge was lacking with the last-generation Silverado.

"The special editions sell in relatively low volumes. But the idea is to generate "new news" for a not-so-new truck, while tapping into a fan base whose passion rivals that of sports-car customers", says Sandor Piszar, Chevy's director of truck marketing.

"The truck guys are as enthusiastic about their trucks as the Camaro guys are about their Camaros," said Piszar, who was marketing director of Chevy's performance line from 2011 to 2014. "It's not a one-size, one-look-fits-all approach with trucks anymore. You can really target niche buyers."

For example, some want lots of chrome. Others prefer the blacked-out look. There are all-terrain models for thrill-seekers and street-performance packages for city folks. There's even something for budget buyers, like Chevy's Black Out model, introduced last year, which gives the black treatment to its base Silverado work truck.

Chevy's competitors have long been active in seeking out special markets. Ford has carried a wider variety of permanent models, such as the King Ranch or off-road Raptor, and offers appearance packages that can be added as options across much of its lineup, and the Midnight special-edition Silverado spurred similar versions for other trucks.

For the 2016 model year, for example, Ford began offering a chrome package for the F-150 base XL through the King Ranch, adding chrome bumpers, silver-painted wheels and other brightwork. A Special Edition Package for higher trims goes even further, with Alcantara leather inserts, red interior stitching and 20-inch dark-painted aluminum wheels.

Ram also has been adding to its team of specialty pickups, which include the stunning Laramie Longhorn and rugged Outdoorsman. Recent entries include a Black Express package for light- and heavy-duty models and a new off-road edition of its 2500 pickup.

Beyond the buzz, the specialty pickups are generating extra revenue in the form of accessory sales. Even with all the extras, buyers are more inclined than the average pickup customer to accessorize, Chevrolet U.S. Vice President Brian Sweeney said in an interview last month.

"We're finding the special-edition packages are turning buyers onto our accessory portfolio even more," he said. "They'll say, "I've got the roll bar on the Colorado Midnight edition. Now I want to add those LED lights to it.'"

Check out our latest Chevy truck models at Ewald Chevrolet Buick, located at 36833 E Wisconsin Ave Oconomowoc, WI 53066. Stop by or call today for more information on our Chevrolet trucks for sale.
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Exterior: 
Red
Interior: 
Dark Ash with Jet Black Interi 
Mileage:
6
Engine:
4.3 Liter
Cab Type: 
Regular Cab Pickup
Model #: 
CC15903
VIN:
1GCNCNEH7JZ271353
Stock #:
18C722
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MSRP:
$31,985
Ewald Discount:
-$2,940
Sale Price:  
$29,045
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $29,045. With an original MSRP of $31,985 this 2018 Chevrolet Silverado 1500 Work Truck has an Immediate savings of $2,940! You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR...   Read More
Exterior: 
Silver
Interior: 
Jet Black 
Mileage:
2
Engine:
3.6 Liter DOHC
Cab Type: 
Extended Cab Pickup
Model #: 
12N53
VIN:
1GCHTCEN0J1237518
Stock #:
18C764
Image
MSRP:
$35,100
Ewald Discount:
-$3,106
Sale Price:  
$31,994
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $31,994. With an original MSRP of $35,100 this 2018 Chevrolet Colorado 4WD LT has an Immediate savings of $3,106! You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY...   Read More
Exterior: 
Blue
Interior: 
Jet Black 
Mileage:
11
Engine:
3.6 Liter DOHC
Cab Type: 
Crew Cab Pickup
Model #: 
12P43
VIN:
1GCGTDEN6J1315611
Stock #:
18C1308
Image
MSRP:
$37,840
Ewald Discount:
-$3,271
Sale Price:  
$34,569
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $34,569. With an original MSRP of $37,840 this 2018 Chevrolet Colorado 4WD Z71 has an Immediate savings of $3,271! You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY...   Read More
Exterior: 
Silver
Interior: 
Jet Black 
Mileage:
2
Engine:
3.6 Liter DOHC
Cab Type: 
Crew Cab Pickup
Model #: 
12P43
VIN:
1GCGTDENXJ1292480
Stock #:
18C1148
Image
MSRP:
$38,440
Ewald Discount:
-$3,307
Sale Price:  
$35,133
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $35,133. With an original MSRP of $38,440 this 2018 Chevrolet Colorado 4WD Z71 has an Immediate savings of $3,307! You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY...   Read More
Exterior: 
Black
Interior: 
Jet Black 
Mileage:
2
Engine:
3.6 Liter DOHC
Cab Type: 
Crew Cab Pickup
Model #: 
12P43
VIN:
1GCGTDEN9J1248793
Stock #:
18C830
Image
MSRP:
$38,440
Ewald Discount:
-$3,307
Sale Price:  
$35,133
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $35,133. With an original MSRP of $38,440 this 2018 Chevrolet Colorado 4WD Z71 has an Immediate savings of $3,307! You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY...   Read More
Exterior: 
White
Interior: 
Jet Black 
Mileage:
4
Engine:
3.6 Liter DOHC
Cab Type: 
Extended Cab Pickup
Model #: 
12N53
VIN:
1GCHTCENXJ1158776
Stock #:
18C351
Image
MSRP:
$38,780
Ewald Discount:
-$3,327
Sale Price:  
$35,453
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $35,453. With an original MSRP of $38,780 this 2018 Chevrolet Colorado 4WD LT has an Immediate savings of $3,327! You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY...   Read More
Exterior: 
Red
Interior: 
Jet Black 
Mileage:
2
Engine:
3.6 Liter DOHC
Cab Type: 
Crew Cab Pickup
Model #: 
12P43
VIN:
1GCGTDEN2J1291081
Stock #:
18C1131
Image
MSRP:
$38,935
Ewald Discount:
-$3,337
Sale Price:  
$35,598
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $35,598. With an original MSRP of $38,935 this 2018 Chevrolet Colorado 4WD Z71 has an Immediate savings of $3,337! You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY...   Read More
Exterior: 
Red
Interior: 
Jet Black 
Mileage:
2
Engine:
6.0 Liter
Model #: 
CK36003
VIN:
1GB3KYCG0JZ303456
Stock #:
18C907
Image
MSRP:
$41,815
Ewald Discount:
-$2,504
Adjusted Price:
$39,311
Sale Price:  
$36,387
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $36,387. With an original MSRP of $41,815 this 2018 Chevrolet Silverado 3500HD Work Truck has an Immediate savings of $5,428! You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR...   Read More
Exterior: 
Red
Interior: 
Jet Black 
Mileage:
4,888
Engine:
5.3 Liter
Cab Type: 
Extended Cab Pickup
Model #: 
CK15753
VIN:
2GCVKREC9J1104807
Stock #:
18C909
Image
MSRP:
$45,015
Ewald Discount:
-$7,252
Sale Price:  
$37,763
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $37,763. With an original MSRP of $45,015 this 2018 Chevrolet Silverado 1500 LT has an Immediate savings of $7,252! You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY...   Read More
Exterior: 
Silver
Interior: 
Jet Black 
Mileage:
3,464
Engine:
5.3 Liter
Cab Type: 
Extended Cab Pickup
Model #: 
CK15753
VIN:
2GCVKREC6J1100715
Stock #:
18C802
Image
MSRP:
$45,015
Ewald Discount:
-$6,352
Sale Price:  
$38,663
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $38,663. With an original MSRP of $45,015 this 2018 Chevrolet Silverado 1500 LT has an Immediate savings of $6,352! You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY...   Read More
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