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Chevy's 2016 Special Edition Trucks Add Spice To Driving

New Truck Models From Chevrolet Are Turning Heads


Published March 9, 2016

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Racing seats, grippier tires and attention-grabbing grilles have long been packaged to create fancy versions of Corvettes and Camaros. Now Chevy is applying the concept to its awesome pickups in the form of roll bars, all-terrain assist steps and camouflage paint jobs.

Last year, Chevy introduced its Midnight special-edition Silverado 1500 with blacked-out everything: wheels, bumpers, grille, even the bowtie. Over 6,000 copies sold out within a few months, goading Chevrolet to add similar versions for its Colorado midsize pickup and Silverado 2500 Heavy Duty for the 2016 model year. They join an expanding list of special-edition models with names such as Realtree, Rally and Special Ops, with more in the making.

Chevy's fast approach is an effort to counter rivals Ram and Ford, and it reflects GM's goal of continuously updating its top-selling U.S. vehicle throughout its life span, an effort that executives acknowledge was lacking with the last-generation Silverado.

"The special editions sell in relatively low volumes. But the idea is to generate "new news" for a not-so-new truck, while tapping into a fan base whose passion rivals that of sports-car customers", says Sandor Piszar, Chevy's director of truck marketing.

"The truck guys are as enthusiastic about their trucks as the Camaro guys are about their Camaros," said Piszar, who was marketing director of Chevy's performance line from 2011 to 2014. "It's not a one-size, one-look-fits-all approach with trucks anymore. You can really target niche buyers."

For example, some want lots of chrome. Others prefer the blacked-out look. There are all-terrain models for thrill-seekers and street-performance packages for city folks. There's even something for budget buyers, like Chevy's Black Out model, introduced last year, which gives the black treatment to its base Silverado work truck.

Chevy's competitors have long been active in seeking out special markets. Ford has carried a wider variety of permanent models, such as the King Ranch or off-road Raptor, and offers appearance packages that can be added as options across much of its lineup, and the Midnight special-edition Silverado spurred similar versions for other trucks.

For the 2016 model year, for example, Ford began offering a chrome package for the F-150 base XL through the King Ranch, adding chrome bumpers, silver-painted wheels and other brightwork. A Special Edition Package for higher trims goes even further, with Alcantara leather inserts, red interior stitching and 20-inch dark-painted aluminum wheels.

Ram also has been adding to its team of specialty pickups, which include the stunning Laramie Longhorn and rugged Outdoorsman. Recent entries include a Black Express package for light- and heavy-duty models and a new off-road edition of its 2500 pickup.

Beyond the buzz, the specialty pickups are generating extra revenue in the form of accessory sales. Even with all the extras, buyers are more inclined than the average pickup customer to accessorize, Chevrolet U.S. Vice President Brian Sweeney said in an interview last month.

"We're finding the special-edition packages are turning buyers onto our accessory portfolio even more," he said. "They'll say, "I've got the roll bar on the Colorado Midnight edition. Now I want to add those LED lights to it.'"

Check out our latest Chevy truck models at Ewald Chevrolet Buick, located at 36833 E Wisconsin Ave Oconomowoc, WI 53066. Stop by or call today for more information on our Chevrolet trucks for sale.
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Exterior: 
Black
Interior: 
Jet Black 
Mileage:
4
Engine:
3.6 Liter DOHC
Cab Type: 
Extended Cab Pickup
Model #: 
12P53
VIN:
1GCHTDEN4J1158276
Stock #:
18C308
MSRP:
$35,775
Ewald Savings:
-$1,510
Adjusted Price:
$34,265
Manufacturer Rebates:
-$1,000
Price:  
$33,265
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $33,265. With an original MSRP of $35,775 this 2018 Chevrolet Colorado 4WD Z71 has an immediate dealer savings of $1,510. Stock #18C308 also has a current manufacturer savings of $1,000, manufacturer savings good until 1/31/2018. You...   Read More
Exterior: 
Black
Interior: 
Jet Black 
Mileage:
4
Engine:
3.6 Liter DOHC
Cab Type: 
Crew Cab Pickup
Model #: 
12N43
VIN:
1GCGTCEN8J1135296
Stock #:
18C221
Image
MSRP:
$36,365
Ewald Savings:
-$2,332
Price:  
$34,033
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $34,033. With an original MSRP of $36,365 this 2018 Chevrolet Colorado 4WD LT has an immediate dealer savings of $2,332. You may also qualify for additional incentives give us call to find out more. Ewald Chevrolet Buick will Meet...   Read More
Exterior: 
Black
Interior: 
Jet Black 
Mileage:
4
Engine:
3.6 Liter DOHC
Cab Type: 
Crew Cab Pickup
Model #: 
12P43
VIN:
1GCGTDEN2J1151824
Stock #:
18C248
MSRP:
$37,685
Ewald Savings:
-$1,539
Adjusted Price:
$36,146
Manufacturer Rebates:
-$1,000
Price:  
$35,146
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $35,146. With an original MSRP of $37,685 this 2018 Chevrolet Colorado 4WD Z71 has an immediate dealer savings of $1,539. Stock #18C248 also has a current manufacturer savings of $1,000, manufacturer savings good until 1/31/2018. You...   Read More
Exterior: 
White
Interior: 
Jet Black / Dark Ash 
Mileage:
4
Engine:
6.0 Liter SFI
Cab Type: 
Regular Cab Pickup
Model #: 
CC25903
VIN:
1GC0CUEG2HZ337541
Stock #:
17C1188
MSRP:
$37,765
Ewald Savings:
-$2,453
Price:  
$35,312
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $35,312. With an original MSRP of $37,765 this 2017 Chevrolet Silverado 2500HD Work Truck has an immediate dealer savings of $2,453. You may also qualify for additional incentives give us call to find out more. Ewald Chevrolet...   Read More
Exterior: 
White
Interior: 
Jet Black 
Mileage:
3,100
Engine:
5.3 Liter
Cab Type: 
Extended Cab Pickup
Model #: 
CK15753
VIN:
1GCVKREC8JZ122853
Stock #:
18C79
Image
MSRP:
$45,229
Ewald Savings:
-$4,715
Adjusted Price:
$40,514
Manufacturer Rebates:
-$5,000
Price:  
$35,514
All Weather Mats, Gm Drop In Bedliner. The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $35,514. With an original MSRP of $45,229 this 2018 Chevrolet Silverado 1500 LT has an immediate dealer savings of $4,715. Stock #18C79 also has a current manufacturer savings of $5,000,...   Read More
Exterior: 
Red
Interior: 
Jet Black 
Mileage:
2,840
Engine:
3.6 Liter DOHC
Cab Type: 
Crew Cab Pickup
Model #: 
12P43
VIN:
1GCGTDEN0J1148503
Stock #:
18C235
MSRP:
$38,180
Ewald Savings:
-$1,572
Adjusted Price:
$36,608
Manufacturer Rebates:
-$1,000
Price:  
$35,608
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $35,608. With an original MSRP of $38,180 this 2018 Chevrolet Colorado 4WD Z71 has an immediate dealer savings of $1,572. Stock #18C235 also has a current manufacturer savings of $1,000, manufacturer savings good until 1/31/2018. You...   Read More
Exterior: 
Blue
Interior: 
Jet Black 
Mileage:
2
Engine:
3.6 Liter DOHC
Cab Type: 
Crew Cab Pickup
Model #: 
12V43
VIN:
1GCGTDEN9J1195271
Stock #:
18C523
MSRP:
$38,080
Ewald Savings:
-$1,546
Price:  
$36,534
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $36,534. With an original MSRP of $38,080 this 2018 Chevrolet Colorado 4WD Z71 has an immediate dealer savings of $1,546. You may also qualify for additional incentives give us call to find out more. Ewald Chevrolet Buick will Meet...   Read More
Exterior: 
White
Interior: 
Jet Black 
Mileage:
4
Engine:
5.3 LITER
Cab Type: 
Extended Cab Pickup
Model #: 
CK15753
VIN:
1GCVKREC5JZ164641
Stock #:
18C247
MSRP:
$44,630
Ewald Savings:
-$2,715
Adjusted Price:
$41,915
Manufacturer Rebates:
-$5,000
Price:  
$36,915
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $36,915. With an original MSRP of $44,630 this 2018 Chevrolet Silverado 1500 LT has an immediate dealer savings of $2,715. Stock #18C247 also has a current manufacturer savings of $5,000, manufacturer savings good until 1/31/2018....   Read More
Exterior: 
Gray
Interior: 
Jet Black 
Mileage:
4
Engine:
5.3 Liter
Cab Type: 
Extended Cab Pickup
Model #: 
CK15753
VIN:
1GCVKREC9JZ168238
Stock #:
18C268
MSRP:
$44,630
Ewald Savings:
-$2,715
Adjusted Price:
$41,915
Manufacturer Rebates:
-$5,000
Price:  
$36,915
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $36,915. With an original MSRP of $44,630 this 2018 Chevrolet Silverado 1500 LT has an immediate dealer savings of $2,715. Stock #18C268 also has a current manufacturer savings of $5,000, manufacturer savings good until 1/31/2018....   Read More
Exterior: 
Red
Interior: 
Jet Black 
Mileage:
4
Engine:
5.3 Liter
Cab Type: 
Extended Cab Pickup
Model #: 
CK15753
VIN:
1GCVKREC7JZ171123
Stock #:
18C291
MSRP:
$44,630
Ewald Savings:
-$2,715
Adjusted Price:
$41,915
Manufacturer Rebates:
-$5,000
Price:  
$36,915
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $36,915. With an original MSRP of $44,630 this 2018 Chevrolet Silverado 1500 LT has an immediate dealer savings of $2,715. Stock #18C291 also has a current manufacturer savings of $5,000, manufacturer savings good until 1/31/2018....   Read More
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