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Chevrolet Adds Some Spice To Its Truck Lineup This 2016

New Truck Models From Chevrolet Are Turning Heads

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Racing seats, grippier tires and attention-grabbing grilles have long been packaged to create fancy versions of Corvettes and Camaros. Now Chevy is applying the concept to its awesome pickups in the form of roll bars, all-terrain assist steps and camouflage paint jobs.

Last year, Chevy introduced its Midnight special-edition Silverado 1500 with blacked-out everything: wheels, bumpers, grille, even the bowtie. Over 6,000 copies sold out within a few months, goading Chevrolet to add similar versions for its Colorado midsize pickup and Silverado 2500 Heavy Duty for the 2016 model year. They join an expanding list of special-edition models with names such as Realtree, Rally and Special Ops, with more in the making.

Chevy's fast approach is an effort to counter rivals Ram and Ford, and it reflects GM's goal of continuously updating its top-selling U.S. vehicle throughout its life span, an effort that executives acknowledge was lacking with the last-generation Silverado.

"The special editions sell in relatively low volumes. But the idea is to generate "new news" for a not-so-new truck, while tapping into a fan base whose passion rivals that of sports-car customers", says Sandor Piszar, Chevy's director of truck marketing.

"The truck guys are as enthusiastic about their trucks as the Camaro guys are about their Camaros," said Piszar, who was marketing director of Chevy's performance line from 2011 to 2014. "It's not a one-size, one-look-fits-all approach with trucks anymore. You can really target niche buyers."

For example, some want lots of chrome. Others prefer the blacked-out look. There are all-terrain models for thrill-seekers and street-performance packages for city folks. There's even something for budget buyers, like Chevy's Black Out model, introduced last year, which gives the black treatment to its base Silverado work truck.

Chevy's competitors have long been active in seeking out special markets. Ford has carried a wider variety of permanent models, such as the King Ranch or off-road Raptor, and offers appearance packages that can be added as options across much of its lineup, and the Midnight special-edition Silverado spurred similar versions for other trucks.

For the 2016 model year, for example, Ford began offering a chrome package for the F-150 base XL through the King Ranch, adding chrome bumpers, silver-painted wheels and other brightwork. A Special Edition Package for higher trims goes even further, with Alcantara leather inserts, red interior stitching and 20-inch dark-painted aluminum wheels.

Ram also has been adding to its team of specialty pickups, which include the stunning Laramie Longhorn and rugged Outdoorsman. Recent entries include a Black Express package for light- and heavy-duty models and a new off-road edition of its 2500 pickup.

Beyond the buzz, the specialty pickups are generating extra revenue in the form of accessory sales. Even with all the extras, buyers are more inclined than the average pickup customer to accessorize, Chevrolet U.S. Vice President Brian Sweeney said in an interview last month.

"We're finding the special-edition packages are turning buyers onto our accessory portfolio even more," he said. "They'll say, "I've got the roll bar on the Colorado Midnight edition. Now I want to add those LED lights to it.'"

Check out our latest Chevy truck models at Ewald Chevrolet Buick, located at 36833 E Wisconsin Ave Oconomowoc, WI 53066. Stop by or call today for more information on our Chevrolet trucks for sale.
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Exterior: 
Red
Interior: 
Dark Ash with Jet Black Interi 
Mileage: 2
Engine: EcoTec3 4.3L V6
Model #: CC15703
VIN: 1GCNCNEH5HZ135152
Stock #: 17C242
MSRP: $28,780
Ewald Savings: -$1,121
Price:  $27,659
View Vehicle Details
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $27,659. With an original MSRP of $28,780 this 2017 Chevrolet Silverado 1500 2WD WT REG has an immediate dealer savings of $1,121. You may also qualify for additional incentives give us call to find out more. Ewald Chevrolet Buick...   Read More
Exterior: 
White
Interior: 
Dark Ash with Jet Black Interi 
Mileage: 2
Engine: EcoTec3 4.3L V6
Model #: CC15903
VIN: 1GCNCNEH7HZ139526
Stock #: 17C258
MSRP: $29,170
Ewald Savings: -$1,129
Price:  $28,041
View Vehicle Details
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $28,041. With an original MSRP of $29,170 this 2017 Chevrolet Silverado 1500 2WD WT REG has an immediate dealer savings of $1,129. You may also qualify for additional incentives give us call to find out more. Ewald Chevrolet Buick...   Read More
Exterior: 
Blue
Interior: 
Jet Black 
Mileage: 2
Engine: 3.6L V6 DGI DOHC VVT
Model #: 12P53
VIN: 1GCHTDE37G1374453
Stock #: 16C1638
MSRP: $35,530
Ewald Savings: -$1,540
Price:  $33,990
View Vehicle Details
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $33,990. With an original MSRP of $35,530 this 2016 Chevrolet Colorado 4WD Z71 EXT CAB has an immediate dealer savings of $1,540. You may also qualify for additional incentives give us call to find out more. Ewald Chevrolet Buick will...   Read More
Exterior: 
Red
Interior: 
Dark Ash with Jet Black Interi 
Mileage: 10
Engine: Vortec 6.0L V8 SFI Flex Fuel VVT
Model #: CK25753
VIN: 1GC2KUEG1GZ395313
Stock #: 16C1568
Image
MSRP: $41,660
Ewald Savings: -$2,089
Adjusted Price: $39,571
Manufacturer Rebate: -$2,000
Price:  $37,571
View Vehicle Details
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $37,571. With an original MSRP of $41,660 this 2016 Chevrolet Silverado 2500HD 4WD WT DBL has an immediate dealer savings of $2,089. Stock #16C1568 also has a current manufacturer savings of $2,000, manufacturer savings good until...   Read More
Exterior: 
Black
Interior: 
Dark Ash with Jet Black Interi 
Mileage: 2
Engine: Vortec 6.0L V8 SFI Flex Fuel VVT
Model #: CK25753
VIN: 1GC2KUEG9GZ427201
Stock #: 16C1622
Image
MSRP: $42,265
Ewald Savings: -$2,130
Adjusted Price: $40,135
Manufacturer Rebate: -$2,000
Price:  $38,135
View Vehicle Details
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $38,135. With an original MSRP of $42,265 this 2016 Chevrolet Silverado 2500HD 4WD WT DBL has an immediate dealer savings of $2,130. Stock #16C1622 also has a current manufacturer savings of $2,000, manufacturer savings good until...   Read More
Exterior: 
Gray
Interior: 
Dark Ash with Jet Black Interi 
Mileage: 2
Engine: Vortec 6.0L V8 SFI Flex Fuel VVT
Model #: CK25753
VIN: 1GC2KUEG8GZ426394
Stock #: 16C1617
Image
MSRP: $42,265
Ewald Savings: -$2,130
Adjusted Price: $40,135
Manufacturer Rebate: -$2,000
Price:  $38,135
View Vehicle Details
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $38,135. With an original MSRP of $42,265 this 2016 Chevrolet Silverado 2500HD 4WD WT DBL has an immediate dealer savings of $2,130. Stock #16C1617 also has a current manufacturer savings of $2,000, manufacturer savings good until...   Read More
Exterior: 
White
Interior: 
Jet Black 
Mileage: 205
Engine: 6.0L 8-Cylinder SFI OHV
Model #: CK25903
VIN: 1GC0KVEG7GZ294595
Stock #: 16C1554
MSRP: $44,025
Ewald Savings: -$2,582
Adjusted Price: $41,443
Manufacturer Rebate: -$2,000
Price:  $39,443
View Vehicle Details
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $39,443. With an original MSRP of $44,025 this 2016 Chevrolet Silverado 2500HD 4WD LT REG has an immediate dealer savings of $2,582. Stock #16C1554 also has a current manufacturer savings of $2,000, manufacturer savings good until...   Read More
Exterior: 
White
Interior: 
Dark Ash with Jet Black Interi 
Mileage: 3
Engine: Vortec 6.0L V8 SFI VVT
Model #: CK25753
VIN: 1GC2KUEG7GZ227711
Stock #: 16C735
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MSRP: $44,135
Ewald Savings: -$2,256
Adjusted Price: $41,879
Manufacturer Rebate: -$2,000
Price:  $39,879
View Vehicle Details
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $39,879. With an original MSRP of $44,135 this 2016 Chevrolet Silverado 2500HD 4WD WT DBL has an immediate dealer savings of $2,256. Stock #16C735 also has a current manufacturer savings of $2,000, manufacturer savings good until...   Read More
Exterior: 
White
Interior: 
Dark Ash with Jet Black Interi 
Mileage: 2
Engine: Vortec 6.0L V8 SFI Flex Fuel VVT
Model #: CK25743
VIN: 1GC1KUEG0GF305520
Stock #: 16C1663
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MSRP: $44,220
Ewald Savings: -$2,213
Adjusted Price: $42,007
Manufacturer Rebate: -$2,000
Price:  $40,007
View Vehicle Details
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $40,007. With an original MSRP of $44,220 this 2016 Chevrolet Silverado 2500HD 4WD WT CREW has an immediate dealer savings of $2,213. Stock #16C1663 also has a current manufacturer savings of $2,000, manufacturer savings good until...   Read More
Exterior: 
White
Interior: 
Dark Ash with Jet Black Interi 
Mileage: 10
Engine: 6.0L 8-Cylinder SFI OHV
Model #: CK25943
VIN: 1GC1KUEGXGF265141
Stock #: 16C1586
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MSRP: $44,325
Ewald Savings: -$4,215
Price:  $40,110
View Vehicle Details
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $40,110. With an original MSRP of $44,325 this 2016 Chevrolet Silverado 2500HD 4WD WT CREW has an immediate dealer savings of $44,325. Stock #16C1586 also has a current manufacturer savings of $-40,110, manufacturer savings good until...   Read More
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