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Chevy's 2016 Special Edition Trucks Add Spice To Driving

New Truck Models From Chevrolet Are Turning Heads


Published March 9, 2016

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Racing seats, grippier tires and attention-grabbing grilles have long been packaged to create fancy versions of Corvettes and Camaros. Now Chevy is applying the concept to its awesome pickups in the form of roll bars, all-terrain assist steps and camouflage paint jobs.

Last year, Chevy introduced its Midnight special-edition Silverado 1500 with blacked-out everything: wheels, bumpers, grille, even the bowtie. Over 6,000 copies sold out within a few months, goading Chevrolet to add similar versions for its Colorado midsize pickup and Silverado 2500 Heavy Duty for the 2016 model year. They join an expanding list of special-edition models with names such as Realtree, Rally and Special Ops, with more in the making.

Chevy's fast approach is an effort to counter rivals Ram and Ford, and it reflects GM's goal of continuously updating its top-selling U.S. vehicle throughout its life span, an effort that executives acknowledge was lacking with the last-generation Silverado.

"The special editions sell in relatively low volumes. But the idea is to generate "new news" for a not-so-new truck, while tapping into a fan base whose passion rivals that of sports-car customers", says Sandor Piszar, Chevy's director of truck marketing.

"The truck guys are as enthusiastic about their trucks as the Camaro guys are about their Camaros," said Piszar, who was marketing director of Chevy's performance line from 2011 to 2014. "It's not a one-size, one-look-fits-all approach with trucks anymore. You can really target niche buyers."

For example, some want lots of chrome. Others prefer the blacked-out look. There are all-terrain models for thrill-seekers and street-performance packages for city folks. There's even something for budget buyers, like Chevy's Black Out model, introduced last year, which gives the black treatment to its base Silverado work truck.

Chevy's competitors have long been active in seeking out special markets. Ford has carried a wider variety of permanent models, such as the King Ranch or off-road Raptor, and offers appearance packages that can be added as options across much of its lineup, and the Midnight special-edition Silverado spurred similar versions for other trucks.

For the 2016 model year, for example, Ford began offering a chrome package for the F-150 base XL through the King Ranch, adding chrome bumpers, silver-painted wheels and other brightwork. A Special Edition Package for higher trims goes even further, with Alcantara leather inserts, red interior stitching and 20-inch dark-painted aluminum wheels.

Ram also has been adding to its team of specialty pickups, which include the stunning Laramie Longhorn and rugged Outdoorsman. Recent entries include a Black Express package for light- and heavy-duty models and a new off-road edition of its 2500 pickup.

Beyond the buzz, the specialty pickups are generating extra revenue in the form of accessory sales. Even with all the extras, buyers are more inclined than the average pickup customer to accessorize, Chevrolet U.S. Vice President Brian Sweeney said in an interview last month.

"We're finding the special-edition packages are turning buyers onto our accessory portfolio even more," he said. "They'll say, "I've got the roll bar on the Colorado Midnight edition. Now I want to add those LED lights to it.'"

Check out our latest Chevy truck models at Ewald Chevrolet Buick, located at 36833 E Wisconsin Ave Oconomowoc, WI 53066. Stop by or call today for more information on our Chevrolet trucks for sale.
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Exterior: 
White
Interior: 
Jet Black 
Mileage:
22
Engine:
5.3L
Cab Type: 
Regular Cab Pickup
Model #: 
CC15903
VIN:
1GCNCNEC8HZ157599
Stock #:
17C326
MSRP:
$32,455
Ewald Savings:
-$1,351
Adjusted Price:
$31,104
Manufacturer Rebates:
-$3,500
Price:  
$27,604
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $27,604. With an original MSRP of $32,455 this 2017 Chevrolet Silverado 1500 Work Truck has an immediate dealer savings of $1,351. Stock #17C326 also has a current manufacturer savings of $3,500, manufacturer savings good until...   Read More
Exterior: 
White
Interior: 
Dark Ash With Jet Black Interi 
Mileage:
11
Engine:
4.3L
Cab Type: 
Regular Cab Pickup
Model #: 
CK15903
VIN:
1GCNKNEH4HZ164631
Stock #:
17C370
MSRP:
$35,970
Ewald Savings:
-$1,415
Adjusted Price:
$34,555
Manufacturer Rebates:
-$3,500
Price:  
$31,055
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $31,055. With an original MSRP of $35,970 this 2017 Chevrolet Silverado 1500 Work Truck has an immediate dealer savings of $1,415. Stock #17C370 also has a current manufacturer savings of $3,500, manufacturer savings good until...   Read More
Exterior: 
White
Interior: 
Dark Ash With Jet Black Interi 
Mileage:
11
Engine:
5.3L
Cab Type: 
Regular Cab Pickup
Model #: 
CK15903
VIN:
1GCNKNEC1HZ155776
Stock #:
17C320
MSRP:
$37,290
Ewald Savings:
-$1,504
Adjusted Price:
$35,786
Manufacturer Rebates:
-$3,500
Price:  
$32,286
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $32,286. With an original MSRP of $37,290 this 2017 Chevrolet Silverado 1500 Work Truck has an immediate dealer savings of $1,504. Stock #17C320 also has a current manufacturer savings of $3,500, manufacturer savings good until...   Read More
Exterior: 
Other
Interior: 
Jet Black 
Mileage:
4
Engine:
6cyl, 3.6L, 308.0hp
Cab Type: 
Crew Cab Pickup
Model #: 
12P43
VIN:
1GCGTDENXH1305173
Stock #:
17C1403
MSRP:
$38,020
Ewald Savings:
-$2,068
Adjusted Price:
$35,952
Manufacturer Rebates:
-$2,000
Price:  
$33,952
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $33,952. With an original MSRP of $38,020 this 2017 Chevrolet Colorado 4WD Z71 has an immediate dealer savings of $2,068. Stock #17C1403 also has a current manufacturer savings of $2,000, manufacturer savings good until 10/31/2017....   Read More
Exterior: 
White
Interior: 
Dark Ash With Jet Black Interi 
Mileage:
4
Engine:
6.0L
Cab Type: 
Regular Cab Pickup
Model #: 
CC25903
VIN:
1GC0CUEG2HZ337541
Stock #:
17C1188
MSRP:
$37,765
Ewald Savings:
-$2,453
Price:  
$35,312
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $35,312. With an original MSRP of $37,765 this 2017 Chevrolet Silverado 2500HD Work Truck has an immediate dealer savings of $2,453. You may also qualify for additional incentives give us call to find out more. Ewald Chevrolet...   Read More
Exterior: 
White
Interior: 
Jet Black 
Mileage:
11
Engine:
4cyl, 2.8L, 181.0hp
Cab Type: 
Crew Cab Pickup
Model #: 
12V43
VIN:
1GCPTDE12H1332607
Stock #:
17C1471
MSRP:
$41,750
Ewald Savings:
-$2,320
Adjusted Price:
$39,430
Manufacturer Rebates:
-$2,000
Price:  
$37,430
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $37,430. With an original MSRP of $41,750 this 2017 Chevrolet Colorado 4WD Z71 has an immediate dealer savings of $2,320. Stock #17C1471 also has a current manufacturer savings of $2,000, manufacturer savings good until 10/31/2017....   Read More
Exterior: 
Red
Interior: 
Jet Black 
Mileage:
21
Engine:
4cyl, 2.8L, 181.0hp
Cab Type: 
Crew Cab Pickup
Model #: 
12P43
VIN:
1GCPTDE19H1330451
Stock #:
17C1465
MSRP:
$41,750
Ewald Savings:
-$2,320
Adjusted Price:
$39,430
Manufacturer Rebates:
-$2,000
Price:  
$37,430
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $37,430. With an original MSRP of $41,750 this 2017 Chevrolet Colorado 4WD Z71 has an immediate dealer savings of $2,320. Stock #17C1465 also has a current manufacturer savings of $2,000, manufacturer savings good until 10/31/2017....   Read More
Exterior: 
Red
Interior: 
Jet Black 
Mileage:
4
Engine:
8cyl, 5.3L, 355.0hp
Cab Type: 
Extended Cab Pickup
Model #: 
CK15753
VIN:
1GCVKREC3HZ371538
Stock #:
17C1300
MSRP:
$44,530
Ewald Savings:
-$2,410
Adjusted Price:
$42,120
Manufacturer Rebates:
-$4,500
Price:  
$37,620
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $37,620. With an original MSRP of $44,530 this 2017 Chevrolet Silverado 1500 LT has an immediate dealer savings of $2,410. Stock #17C1300 also has a current manufacturer savings of $4,500, manufacturer savings good until 11/30/-0001....   Read More
Exterior: 
White
Interior: 
Jet Black 
Mileage:
4
Engine:
5.3L
Cab Type: 
Extended Cab Pickup
Model #: 
CK15753
VIN:
1GCVKREC7HZ379738
Stock #:
17C1346
MSRP:
$44,530
Ewald Savings:
-$2,410
Adjusted Price:
$42,120
Manufacturer Rebates:
-$4,500
Price:  
$37,620
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $37,620. With an original MSRP of $44,530 this 2017 Chevrolet Silverado 1500 LT has an immediate dealer savings of $2,410. Stock #17C1346 also has a current manufacturer savings of $4,500, manufacturer savings good until 11/30/-0001....   Read More
Exterior: 
Black
Interior: 
Dark Ash 
Mileage:
2
Engine:
6.0L
Model #: 
CK36003
VIN:
1GB3KYCG0HZ239509
Stock #:
17C740
MSRP:
$40,870
Ewald Savings:
-$2,452
Price:  
$38,418
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $38,418. With an original MSRP of $40,870 this 2017 Chevrolet Silverado 3500HD Work Truck has an immediate dealer savings of $2,452. You may also qualify for additional incentives give us call to find out more. Ewald Chevrolet...   Read More
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