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Chevy's 2016 Special Edition Trucks Add Spice To Driving

New Truck Models From Chevrolet Are Turning Heads


Published March 9, 2016

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Racing seats, grippier tires and attention-grabbing grilles have long been packaged to create fancy versions of Corvettes and Camaros. Now Chevy is applying the concept to its awesome pickups in the form of roll bars, all-terrain assist steps and camouflage paint jobs.

Last year, Chevy introduced its Midnight special-edition Silverado 1500 with blacked-out everything: wheels, bumpers, grille, even the bowtie. Over 6,000 copies sold out within a few months, goading Chevrolet to add similar versions for its Colorado midsize pickup and Silverado 2500 Heavy Duty for the 2016 model year. They join an expanding list of special-edition models with names such as Realtree, Rally and Special Ops, with more in the making.

Chevy's fast approach is an effort to counter rivals Ram and Ford, and it reflects GM's goal of continuously updating its top-selling U.S. vehicle throughout its life span, an effort that executives acknowledge was lacking with the last-generation Silverado.

"The special editions sell in relatively low volumes. But the idea is to generate "new news" for a not-so-new truck, while tapping into a fan base whose passion rivals that of sports-car customers", says Sandor Piszar, Chevy's director of truck marketing.

"The truck guys are as enthusiastic about their trucks as the Camaro guys are about their Camaros," said Piszar, who was marketing director of Chevy's performance line from 2011 to 2014. "It's not a one-size, one-look-fits-all approach with trucks anymore. You can really target niche buyers."

For example, some want lots of chrome. Others prefer the blacked-out look. There are all-terrain models for thrill-seekers and street-performance packages for city folks. There's even something for budget buyers, like Chevy's Black Out model, introduced last year, which gives the black treatment to its base Silverado work truck.

Chevy's competitors have long been active in seeking out special markets. Ford has carried a wider variety of permanent models, such as the King Ranch or off-road Raptor, and offers appearance packages that can be added as options across much of its lineup, and the Midnight special-edition Silverado spurred similar versions for other trucks.

For the 2016 model year, for example, Ford began offering a chrome package for the F-150 base XL through the King Ranch, adding chrome bumpers, silver-painted wheels and other brightwork. A Special Edition Package for higher trims goes even further, with Alcantara leather inserts, red interior stitching and 20-inch dark-painted aluminum wheels.

Ram also has been adding to its team of specialty pickups, which include the stunning Laramie Longhorn and rugged Outdoorsman. Recent entries include a Black Express package for light- and heavy-duty models and a new off-road edition of its 2500 pickup.

Beyond the buzz, the specialty pickups are generating extra revenue in the form of accessory sales. Even with all the extras, buyers are more inclined than the average pickup customer to accessorize, Chevrolet U.S. Vice President Brian Sweeney said in an interview last month.

"We're finding the special-edition packages are turning buyers onto our accessory portfolio even more," he said. "They'll say, "I've got the roll bar on the Colorado Midnight edition. Now I want to add those LED lights to it.'"

Check out our latest Chevy truck models at Ewald Chevrolet Buick, located at 36833 E Wisconsin Ave Oconomowoc, WI 53066. Stop by or call today for more information on our Chevrolet trucks for sale.
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Exterior: 
Silver
Interior: 
Jet Black 
Mileage:
4
Engine:
4.3L
Cab Type: 
Regular Cab Pickup
Model #: 
CC15903
VIN:
1GCNCNEH2HZ138087
Stock #:
17C256
MSRP:
$29,170
Ewald Savings:
-$3,129
Price:  
$26,041
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $26,041. With an original MSRP of $29,170 this 2017 Chevrolet Silverado 1500 Work Truck has an immediate dealer savings of $29,170. Stock #17C256 also has a current manufacturer savings of $-26,041, manufacturer savings good until...   Read More
Exterior: 
White
Interior: 
Jet Black 
Mileage:
2
Engine:
4.3L
Cab Type: 
Regular Cab Pickup
Model #: 
CC15903
VIN:
1GCNCNEH9HZ169336
Stock #:
17C432
MSRP:
$29,960
Ewald Savings:
-$3,183
Price:  
$26,777
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $26,777. With an original MSRP of $29,960 this 2017 Chevrolet Silverado 1500 Work Truck has an immediate dealer savings of $29,960. Stock #17C432 also has a current manufacturer savings of $-26,777, manufacturer savings good until...   Read More
Exterior: 
Gray
Interior: 
Jet Black 
Mileage:
2
Engine:
4.3L
Cab Type: 
Regular Cab Pickup
Model #: 
CC15903
VIN:
1GCNCNEH8HZ156660
Stock #:
17C328
MSRP:
$31,260
Ewald Savings:
-$3,271
Price:  
$27,989
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $27,989. With an original MSRP of $31,260 this 2017 Chevrolet Silverado 1500 Work Truck has an immediate dealer savings of $31,260. Stock #17C328 also has a current manufacturer savings of $-27,989, manufacturer savings good until...   Read More
Exterior: 
White
Interior: 
Jet Black 
Mileage:
2
Engine:
5.3L
Cab Type: 
Regular Cab Pickup
Model #: 
CC15903
VIN:
1GCNCNEC8HZ157599
Stock #:
17C326
MSRP:
$32,455
Ewald Savings:
-$3,351
Price:  
$29,104
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $29,104. With an original MSRP of $32,455 this 2017 Chevrolet Silverado 1500 Work Truck has an immediate dealer savings of $32,455. Stock #17C326 also has a current manufacturer savings of $-29,104, manufacturer savings good until...   Read More
Exterior: 
White
Interior: 
Dark Ash With Jet Black Interi 
Mileage:
2
Engine:
4.3L
Cab Type: 
Regular Cab Pickup
Model #: 
CK15903
VIN:
1GCNKNEH4HZ164631
Stock #:
17C370
MSRP:
$35,970
Ewald Savings:
-$3,415
Price:  
$32,555
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $32,555. With an original MSRP of $35,970 this 2017 Chevrolet Silverado 1500 Work Truck has an immediate dealer savings of $35,970. Stock #17C370 also has a current manufacturer savings of $-32,555, manufacturer savings good until...   Read More
Exterior: 
Red
Interior: 
Dark Ash With Jet Black Interi 
Mileage:
4
Engine:
4.3L
Cab Type: 
Regular Cab Pickup
Model #: 
CK15903
VIN:
1GCNKNEH8HZ163725
Stock #:
17C371
MSRP:
$35,970
Ewald Savings:
-$3,415
Price:  
$32,555
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $32,555. With an original MSRP of $35,970 this 2017 Chevrolet Silverado 1500 Work Truck has an immediate dealer savings of $35,970. Stock #17C371 also has a current manufacturer savings of $-32,555, manufacturer savings good until...   Read More
Exterior: 
White
Interior: 
Dark Ash With Jet Black Interi 
Mileage:
2
Engine:
5.3L
Cab Type: 
Regular Cab Pickup
Model #: 
CK15903
VIN:
1GCNKNEC1HZ155776
Stock #:
17C320
MSRP:
$37,290
Ewald Savings:
-$3,504
Price:  
$33,786
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $33,786. With an original MSRP of $37,290 this 2017 Chevrolet Silverado 1500 Work Truck has an immediate dealer savings of $37,290. Stock #17C320 also has a current manufacturer savings of $-33,786, manufacturer savings good until...   Read More
Exterior: 
Gray
Interior: 
Jet Black 
Mileage:
5
Engine:
3.6L
Cab Type: 
Extended Cab Pickup
Model #: 
12P53
VIN:
1GCHTDEN3H1176486
Stock #:
17C560
MSRP:
$35,710
Ewald Savings:
-$1,519
Price:  
$34,191
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $34,191. With an original MSRP of $35,710 this 2017 Chevrolet Colorado 4WD Z71 has an immediate dealer savings of $1,519 A Few of this Colorado's key features include: **FOUR WHEEL DRIVE**SATELLITE RADIO**AUXILIARY AUDIO...   Read More
Exterior: 
Gray
Interior: 
Jet Black 
Mileage:
5
Engine:
3.6L
Cab Type: 
Extended Cab Pickup
Model #: 
12P53
VIN:
1GCHTDEN3H1173314
Stock #:
17C551
MSRP:
$36,525
Ewald Savings:
-$1,585
Price:  
$34,940
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $34,940. With an original MSRP of $36,525 this 2017 Chevrolet Colorado 4WD Z71 has an immediate dealer savings of $1,585 A Few of this Colorado's key features include: **STEERING WHEEL AUDIO CONTROLS**BACK-UP CAMERA**FOUR WHEEL...   Read More
Exterior: 
Gray
Interior: 
Black 
Mileage:
200
Engine:
3.6l
Model #: 
12P43
VIN:
1GCGTDENXH1258100
Stock #:
17C1388
MSRP:
$38,020
Ewald Savings:
-$2,031
Price:  
$35,989
The current Ewald Chevrolet Buick *EVERYONE QUALIFIES* price is $35,989. With an original MSRP of $38,020 this 2017 Chevrolet Colorado 4WD Z71 has an immediate dealer savings of $2,031 A Few of this Colorado's key features include: **HEATED LEATHER SEATS**AUXILIARY AUDIO INPUT**GPS NAVIGATION...   Read More
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